Inspire your audiences. Achieve your goals.
Your full-service communications and marketing consultancy.
Earned Impression helps you achieve your business and community goals by developing intentional touchpoints with audiences across owned, earned and paid channels.
Earn your impressions.
Inspire your audiences.
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Align messaging and timing across all internal and external channels
Coordinate content, brand postitioning and outreach strategies
Ensure a consistent experience for every audience
Improve effectiveness through cross-channel planning and execution
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Channel audit to understand current impact
Audience and channel alignment
Baseline performance metrics
Content tracks supporting organizational goals
Measurement and optimization strategy
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Campaign planning
Message development and training
Program development
Media relations outreach
National, regional, local/hyperlocal, blogs, trade, etc.
Press release writing and distribution
Editorial calendar planning and outreach
Custom media lists
Crisis communications
Media monitoring and reporting
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Internal newsletters
Executive communications
Message development
Presentation development
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Channel-specific plans based on audiences and goals
Comprehensive content calendar
Content development, production and publishing
Platform refresh (bios, header images, etc)
Audience listening and engagement
Trend reports
Influencer program management
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Audit of current email performance and workflows
Audience segmentation and personalization strategy
Campaign planning and automation setup
Template design, copywriting, and visual development
Lifecycle and drip campaign creation (welcome, nurture, re-engagement)
A/B testing for subject lines, content, and calls to action
Deliverability and list-health management
Performance reporting and continuous optimization
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Develop brand messaging and visual guidelines
Oversee website development and SEO management
Development and/or utilization of audience personas
Copywriting
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AI-driven lead generation lists and contact validation
Intent-based insights and outreach
Paid media campaigns, lead tracking and measurement
Proposals and presentations
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Campaign development
A/B testing for copy and creative
Results tracking
SEO insights and recommendations
Optimization
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Channel performance strategy and implementation
A/B testing
Data-driven optimization
Reporting
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Optimize content with keywords used by your target audiences
Improve rankings through strategic backlink development
Use SEO tools like BrightEdge for insights and recommendations
Strengthen visibility with ongoing content and performance analysis
What our
clients say.
“Kevin deeply understands the power of communication, and how it can move ‘the needle’ and get people to take action. He’s demonstrated this proficiency time and time again. He’s our perfect partner in helping athletes build their legacy off the field.”
- CONNIE FALCONE, CEO & Founder, Firefly Athlete
Intentional work. Successful clients.
Case Study
ROBOVENT
When RoboVent partnered with Earned Impression, they were seeking a team that could take ownership of their communications, seeking consistent public relations outreach, compelling content, increased backlinks and a strategy to elevate their brand in a competitive industry.
Our PR and media efforts have already generated a strong pipeline of coverage for RoboVent. In the first few months of outreach, we secured 13 published and pending editorial placements, contributing to 15 high-quality backlinks that boost online visibility. Alongside these media wins, we also launched a new external newsletter that reaches 78,000 subscribers each month and extends RoboVent’s presence across an engaged industry audience.
Let’s
achieve
some
big goals together.
Get in touch through our contact form, and a member of our team will get back to you promptly!