Our Process
A clear, strategic communications plan from insight to impact.
We combine rigorous planning, thoughtful execution, and continuous optimization so every earned impression is intentional, not accidental.
“Many brands manage owned, earned and paid channels, but few do so with complete alignment to their goals and the target audiences whose actions will accomplish them. Once you see the upside to building and executing such an intentional strategic plan, it’s hard to accept anything less.”
KEVIN SAGHY, FOUNDER & PRINCIPAL
Our Process
Our proven strategic planning process ensures a brand’s desired narrative reaches the right people at the right times in the places where they are active - a comprehensive approach that helps clients land that coveted earned impression.
ONBOARDING
A comprehensive review of your existing business goals, operations and communication efforts will serve as a helpful foundation for an informed strategic plan.
Additionally, a marketing audit will summarize performance trends and audience composition on your channels to date, helping understand who has gravitated to your platform thus far and what types of content they find engaging. This review sets a baseline for future performance.
STRATEGIZE
After aligning on priorities, it’s time to dig into a communications planning process that supports the company’s most important goals – and the target audiences whose actions will accomplish them.
EXECUTE
A strategy is only as good as its implementation. Following onboarding and alignment on strategy, it’s time to deliver impactful results on paid, earned and owned media channels.
Execution of this strategy can scale up or down depending on how many markets we target, how much content we develop, and how aggressively we pursue sources of new leads. An “ease-in” approach is certainly possible, however we don’t recommend selectively activating on one or two channels while neglecting the others. A brand experience is made up of multiple touchpoints. Those should each be calibrated. Operational tools like a shared content calendar and always-on performance dashboard will help keep the team on track.
OPTIMIZE
Communications and marketing channels provide opportunities to evaluate both qualitative results (e.g., messaging, tone) and quantitative (e.g., impressions, engagements, clicks). This allows us to collect actionable data and make informed decisions – while still giving space for the human element to bring it all together.
Tracking analytics on each channel – and correlating to our most meaningful outcomes like applicant and client leads – not only helps optimize our efforts throughout the year, but also prove a return on investment. By setting up an easy-to-interpret reporting process, we will all have the information needed to gauge performance and make decisions on where to focus.
We offer integrated
communications and marketing.
It’s all about your message, intentionally communicated across the right touchpoints. Whether through owned, earned or paid media, we set the strategy, hone in on your target audiences and support execution across channels. We measure these efforts and connect them to true business outcomes.
Let’s
achieve
some
big goals together.
Get in touch through our contact form, and a member of our team will get back to you promptly!