Inspire your audiences. Achieve your goals.

OUR CAPABILITES
LET'S PARTNER
about

Your full-service communications and marketing consultancy.

Earned Impression helps you achieve your business and community goals by developing intentional touchpoints with audiences across owned, earned and paid channels.

A man in a blue suit and green tie is holding a microphone and speaking at an indoor event, with an audience seated behind him.
Account Coordinator Megan Allen smiling at Fifth Third Field, home of the Toledo Mud Hens, with the city skyline in the background.
Kevin Saghy and two external team members in hard hats and safety vests outside a government building, filming with a video camera.
The word 'services' written in script text.

Earn your impressions.

Inspire your audiences.

    • Align messaging and timing across all internal and external channels

    • Coordinate content, brand postitioning and outreach strategies

    • Ensure a consistent experience for every audience

    • Improve effectiveness through cross-channel planning and execution

    • Channel audit to understand current impact

    • Audience and channel alignment

    • Baseline performance metrics

    • Content tracks supporting organizational goals

    • Measurement and optimization strategy

    • Campaign planning

    • Message development and training

    • Program development

    • Media relations outreach

    • National, regional, local/hyperlocal, blogs, trade, etc.

    • Press release writing and distribution

    • Editorial calendar planning and outreach

    • Custom media lists

    • Crisis communications

    • Media monitoring and reporting

    • Internal newsletters

    • Executive communications

    • Message development

    • Presentation development

    • Channel-specific plans based on audiences and goals

    • Comprehensive content calendar

    • Content development, production and publishing

    • Platform refresh (bios, header images, etc)

    • Audience listening and engagement

    • Trend reports

    • Influencer program management

    • Audit of current email performance and workflows

    • Audience segmentation and personalization strategy

    • Campaign planning and automation setup

    • Template design, copywriting, and visual development

    • Lifecycle and drip campaign creation (welcome, nurture, re-engagement)

    • A/B testing for subject lines, content, and calls to action

    • Deliverability and list-health management

    • Performance reporting and continuous optimization

    • Develop brand messaging and visual guidelines

    • Oversee website development and SEO management

    • Development and/or utilization of audience personas

    • Copywriting

    • AI-driven lead generation lists and contact validation

    • Intent-based insights and outreach

    • Paid media campaigns, lead tracking and measurement

    • Proposals and presentations

    • Campaign development

    • A/B testing for copy and creative

    • Results tracking

    • SEO insights and recommendations

    • Optimization

    • Channel performance strategy and implementation

    • A/B testing

    • Data-driven optimization

    • Reporting

    • Optimize content with keywords used by your target audiences

    • Improve rankings through strategic backlink development

    • Use SEO tools like BrightEdge for insights and recommendations

    • Strengthen visibility with ongoing content and performance analysis

What our
clients say.

“Kevin deeply understands the power of communication, and how it can move ‘the needle’ and get people to take action. He’s demonstrated this proficiency time and time again. He’s our perfect partner in helping athletes build their legacy off the field.”

- CONNIE FALCONE, CEO & FOUNDER, FIREFLY ATHLETE

Group of children and adults at a Phillies event, some wearing Phillies jerseys and hats, posing behind a red table with Kyle Schwarber.

Intentional work. Successful clients.

Kyle Schwarber in a Phillies uniform giving a thumbs up on the field.
A partial circle made of a thin line.

Case Study
SCHWARBER’S NEIGHBORHOOD HEROES

A person welding metal in an industrial setting wearing a protective welding helmet and gloves, with sparks flying as they work on a metal piece.
A partial circle made of a thin line.

Case Study
ROBOVENT

Construction workers wearing safety vests and helmets on scaffolding outside a building.
A partial circle made of a thin line.

Case Study
THE TRADESMEN GROUP

Let’s
achieve
some
big goals together.

The word 'contact' written in script text.

Get in touch through our contact form, and a member of our team will get back to you promptly!