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Services

Your message, shared with intention, in all the right places.

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Through integrated communications and marketing, we develop intentional touchpoints with your audience across owned, earned and paid channels.

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Strategic Planning

Your communication and marketing efforts should directly impact your organization’s most important goals. Otherwise, it’s just activity.

Before you invest in content or campaigns, it’s important to understand your short- and long-term business objectives, target audiences and existing channel metrics. An overall needs assessment and comprehensive channel audit ensures we’re building on solid ground.

Next, our proven strategic planning process ensures your brand’s desired narrative reaches the right people at the right times in the spaces where they’re active – all while aligning your outreach to specific organizational goals. The end result is an informed and actionable playbook that has intent behind every recommended tactic.

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Our Capabilities

    • ​Discovery sessions and channel audits to assess your current marketing and communications landscape

    • ​Target audience definition and channel mapping

    • Development of audience-centric content tracks

    • Integrated marketing communications calendar development

    • Influencer strategies

    • ​Implementation and optimization framework

    • ​Defining, tracking and reporting metrics that matter

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Integrated Marketing Communications

Organizations need to cut through the clutter to effectively reach their audiences, however they often create their own mixed messaging as different departments compete to share their initiatives externally at the same time. An Integrated Marketing Communications (IMC) model ensures every channel works together to deliver one clear, consistent message at a time. Our approach aligns your priorities on a shared calendar, coordinates outreach and simplifies your overall audience experience.

    • Align messaging and timing across all internal and external channels

    • Coordinate content, brand postitioning and outreach strategies

    • Ensure a consistent experience for every audience

    • Improve effectiveness through cross-channel planning and execution

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Channel Planning

Channel planning gives you a clear roadmap for reaching the right audiences with the right content. Our process begins with a full audit to understand your current impact and how each channel is performing. We then ensure your audiences and channels are aligned and establish baseline metrics to measure progress. From there, we develop content tracks that support your organizational goals.

    • Channel audit to understand current impact

    • Audience and channel alignment

    • Baseline performance metrics

    • Content tracks supporting organizational goals

    • Measurement and optimization strategy

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Public Relations

A thought leadership platform can position you to serve as a contributor or commentator to the media on a number of brand-driven topics. This can come in the form of op-ed placements or reactive commentary to business issues in the news. These placements may not always generate direct leads, but they can do wonders for building your corporate reputation.

    • Campaign planning

    • Message development and training

    • Program development

    • Media relations outreach

    • National, regional, local/hyperlocal, blogs, trade, etc.

    • Press release writing and distribution

    • Editorial calendar planning and outreach

    • Custom media lists

    • Crisis communications

    • Media monitoring and reporting

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Internal Communications

Effective internal communication keeps teams aligned and informed. Our team drafts and refines messaging, develops branded internal newsletters and executive communications, and creates professional presentations that help leaders share information with clarity and purpose.

    • Internal newsletters

    • Executive communications

    • Message development

    • Presentation development

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Social Media Marketing

By anchoring social channel activity to organizational goals and their respective target audiences, your company can ensure these channels serve a specific purpose that drives results for the business. That may be in a traditional sense (e.g., engagement with prospective clients), or by providing validation to new visitors through thought leadership, case studies, etc. If an important channel is missing from the mix, we will share that recommendation. An analysis of how competitors are using these channels – for better or for worse – plus our own audience insights and metrics will help determine what purpose social media can play.

    • Channel-specific plans based on audiences and goals

    • Comprehensive content calendar

    • Content development, production and publishing

    • Platform refresh (bios, header images, etc)

    • Audience listening and engagement

    • Trend reports
      Influencer program management

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Email Marketing

You already know many of the customers and partners who will fuel your business. They are people who are familiar with your company and likely have engaged in some capacity already. This audience is (or can be) captured in a CRM system and primed for an effective email strategy, which typically converts at the highest rates within a channel mix.

    • Audit of current email performance and workflows

    • Audience segmentation and personalization strategy

    • Campaign planning and automation setup

    • Template design, copywriting, and visual development

    • Lifecycle and drip campaign creation (welcome, nurture, re-engagement)

    • A/B testing for subject lines, content, and calls to action

    • Deliverability and list-health management

    • Performance reporting and continuous optimization

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Brand Development

Effective brand development establishes a clear identity that resonates with your audiences. We create brand messaging and visual guidelines, oversee website development and SEO, develop or refine audience personas and provide copywriting that brings your brand voice to life.

    • Develop brand messaging and visual
      guidelines

    • Oversee website development and SEO
      management

    • Development and/or utilization of
      audience personas

    • Copywriting

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Lead Generation

Earned Impression has procured a cutting-edge AI lead generation tool, Seamless.AI, that can source real-time research and validation of over 1.3 billion+ business contacts and 121 million+ companies. These contacts and businesses can be filtered by location, company size, revenue, industry, departments, titles, seniority and more. Even more impressively, this tool can identify when multiple contacts within a company are searching for specific topics, signaling a need within that organization for those goods or services. This capability uncovers incredibly qualified prospects.

    • AI-driven lead generation lists and contact validation

    • Intent-based insights and outreach

    • Paid media campaigns, lead tracking and measurement

    • Proposals and presentations

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Paid & Organic Search

If you saw a marketing leader at a computer searching for guidance on their brand, would you pay a couple of bucks to talk to them about your services? Yes – All. Day. Long. This is essentially the rationale behind running a targeted paid search campaign. Your audiences are seeking solutions in a moment of need. With the right keywords, exclusions, messages and targeting, we can reach those leaders with a compelling value proposition that will have them clicking to learn more.

    • Campaign development

    • A-B testing for copy and creative

    • Results tracking

    • SEO insights and recommendations

    • Optimization

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Measurement & Optimization

Measurement and optimization ensure your channels perform at their highest potential. We build and implement channel performance strategies, run A/B testing, apply data-driven insights to refine content and deliver clear reporting that guides ongoing improvement.

    • Channel performance strategy and implementation

    • A-B testing

    • Data-driven optimization

    • Reporting

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Search Engine Optimization

Why pay for visibility when you can get it for free? That’s the ultimate goal – to rank at the top of Google’s search pages for your desired topic – but it takes intentional work to get there. Incorporating specific phrases used by your target audiences and securing backlinks from other sites on these topics can help improve those rankings. SEO tools provide helpful insights and recommendations.

    • Optimize content with keywords used by your target audiences

    • Improve rankings through strategic backlink development

    • Use SEO tools like BrightEdge for insights and recommendations

    • Strengthen visibility with ongoing content and performance analysis

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Client success, generated with intention & expertise.

Our background spans global brands, high-profile campaigns and the fast pace of professional sports. Now, we bring that experience to organizations that value senior-level guidance and true collaboration.

EXPLORE OUR WORK →
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Let’s
achieve
some
big goals together.

Get in touch through our contact form, and a member of our team will get back to you promptly!