What happens when you simply show up every day and do the right things for your brand? For Butternut Maple Farm — a small, first-class maple operation in Northeast Ohio — the answer was an unexpected spotlight in The New York Times. Here's how a simple, consistent and authentic brand presence made it happen.

Goodyear’s 100-year celebration of the Blimp wasn’t just a birthday. It was a masterclass in how to turn an iconic asset into measurable brand impact. Earned Impression’s very own Kevin Saghy is quoted in PRSA Strategies & Tactics on the viral brilliance of their social team.

This Eye On Cleveland feature spotlights how founder Kevin Saghy is helping organizations like Schwarber’s Neighborhood Heroes and Firefly Athlete turn sports philanthropy into real-world impact for first responder families, while also partnering with communications historic restoration firm The Tradesmen Group to rebrand and align their stories with measurable business outcomes.

Before Earned Impression ever signed its first client, founder Kevin Saghy had already lived a “dream career” in big-league communications, leading award-winning campaigns for the Chicago Cubs, turning around social media at The Ohio State University, and stepping into a VP role with the Cleveland Cavaliers. Ultimately, there was another dream calling just as loud: being present for his young family while doing work that aligned with his values. Learn more about the founding of Earned Impression in this Eye On Cleveland feature.