Syrup in the Spotlight: How Butternut Maple Farm Landed in the NYT

There is something to be said for keeping an active brand presence online. You might just end up in The New York Times!

Butternut Maple Farm is one of my “clients” that is owned by my uncle Pierre and his wonderful wife, Renee Delafranconi. (I work for syrup and it’s worth every second.) I created and maintain their website, while Renee manages their email and Facebook accounts. She facilitates some great PR segments as well.

We were delighted to see an article in NYT about it being maple syrup season across the country; then we were especially thrilled to see Butternut Maple Farm spotlighted as a destination in Ohio! This was not something we proactively pitched, so how did it happen?

Credit must first go to Pierre and Renee for the operation itself. It truly is first-class. From organic maple syrup, treats, breakfast, lunch, community partnerships and even an Airbnb – the substance is there. On our channels, we aim to convey everything there is to love about this small business. Simple, but a lot of good can happen if you’re active and effective.

In this case, a writer researched maple tours throughout the country, then dug a layer deeper to look at hundreds of producers within different states and regions. Butternut Maple Farm likely stood out because it appeals to potential travelers with its Airbnb option. With that value proposition featured on the site and in media segments, plus an active push confirming we are welcoming guests during Ohio Maple Madness this March, the writer’s initial research was validated. Cue the exciting brand mention!

Sometimes I get too focused on developing, executing and optimizing an extensive strategy. This was a great reminder that simply doing the right things every day can pay off in ways you’d never expect.

If you're in Northeast Ohio March 7-8 or 14-15, stop by for a meal and syrup sampling during the Ohio Maple Madness Tour! Or feel free to reach out for a visit and tour afterward.🍁 www.butternutmaplefarm.com

Written by Kevin Saghy, Founder & Principal, Earned Impression